Solidvapor isn’t your typical marketing agency.
Our focus is specific. We serve leading software companies and their partners in developing strategies, programs, and services dedicated to building awareness and educating customers about their solutions. In the process, Solidvapor helps clients make valuable connections between buyers and sellers that assist sales.
Solidvapor was born in 1996, near the start of the Internet Age. The company is anchored by Rich Uphus and Jim Meyer, industry executives with a combined 35+ years of experience in marketing services and operations. The company maintains a tight focus on software developer and software partner marketing strategies and initiatives.
Solidvapor has worked with industry giants, including NetSuite, Autodesk, Intuit, and Vistaprint, to design, build, and manage developer and partner marketing programs.
All major players in the software industry – from Adobe to Yahoo! – work with third-party software developers to provide customers with innovative applications that extend the power of their core technologies. These large companies provide extensive technical and community support to their third-party partners, usually through developer networks. But third-party developers often need extra help with marketing services.
That’s where we come in: Solidvapor works with third-party software developers to create and employ effective marketing tools that connect with the major software partner’s customer base and sales teams.
Solidvapor aligns our primary client’s product and go-to-market strategies with their partner companies to expand sales opportunities for both organizations. We then develop marketing programs that connect these partner companies to our primary client’s customers, sales force, and strategic affiliates. Solidvapor completes the process by creating and implementing customized marketing services to partner companies looking to expand their reach.
Solidvapor develops and executes programs that grow customer awareness for both our primary client and their partners and educates our primary client’s sales team about partner solutions. We use a wide variety of marketing products and approaches to accomplish this objective.
Some of these include:
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